Sr Marketing Specialist

Job Function:

Marketing

Location:

US, IL, Bolingbrook

Position Summary: 

Reporting to the Manager, Global Marketing Communications, the Marketing Specialist will “wear many hats” and be actively involved in the development and implementation of the overall marketing strategy for the company.  This position closely partners with cross-functional team members to support marketing programs and coordinating activities to align with G&W Electric’s strategic business goals and to improve the organization’s competitive position. 

 

 

Primary/Essential Responsibilities: 

• Support the Global Marketing Manager to develop a marketing communications plan that is based on global and local business requirements consistent with G&W Electric’s overall mission, vision, and long-term objectives.
• Create demand, support sales, and increase customer loyalty by implementing and following-up on marketing activities for different markets and customer segments.
• Support the development, planning, implementation and tracking of Go-To Market campaigns for identified product lines and strategic vertical markets with a multi-reach, integrated approach.
• Track & analyze campaign effectiveness utilizing salesforce.com and provide continuous communication to marketing and sales teams. Provide daily, weekly, monthly, quarterly and/or annual reports showing results and learnings.
• Manage the marketing requirements to the new product launch schedule by working with New Product Development, Product Management and Sales teams.
• Own and collaborate with Product Management and Sales to update and maintain product sales tools, literature, presentations, web content etc…
• Stay up to date on competitor marketing activities; provide ongoing suggestions for ways to keep G&W Electric in the forefront of marketing in our industry and advancing the company’s presence, market share and profitability.
• Ensure G&W Electric’s brand guidelines are implemented, and key messages are made visible in all marketing materials.
• Collaborate and manage projects with external vendors and agencies (for example design agencies, print houses, advertising outlets, PR agencies)

Required Qualifications:

• Bachelor’s degree required, Marketing or Communications major preferred with at least 5 years related marketing experience
• OR equivalent combination of education and experience required
• Ability to effectively manage projects, including establishing timeline, action items, budget needs and expected outcomes
• Ability to influence without authority at multiple levels of management

• Demonstrate skills in written and oral communication with the ability to obtain information, critique, edit and communicate effectively.  Good editorial and proof-reading skills regarding format and style.
• Must be flexible in a fast paced and changing work setting while maintaining a positive attitude in a customer service environment.
• Self-motivated, self-starter; able to work independently and as part of the team.
• Good “people” skills and establishes strong working relationships internally and externally.
• Identifies issues and makes timely, tough, and objective decisions, also under pressure.
• Ability to gain an understanding of the business quickly.
• Brand and reputation management understanding.
• Campaign development, management, and analysis.
• Desire to continue to learn.

Preferred Qualifications:  

• Expert in Microsoft Suite (Word, PowerPoint and especially Excel)
• Experience with CRM software (SFDC, etc…)
• Experience with Adobe Creative Suite
• Buying behavior and customer segment understanding

Why join us? G&W enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. We comply with E-Verify for all new hires.

VEVRAA Federal Contractor