Digital Marketing Lead

Job Function:
Marketing

Location:
US, IL, Bolingbrook

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

The Digital Marketing Lead is focused on positioning G&W Electric as the market leader, growing brand awareness, improving customer loyalty, driving business and creating a positive user experience online. This position will have the insight into changing technologies and techniques, the ability to critically evaluate our service providers, provide ongoing recommendations for online enhancements, as well as manage and implement activities according to the approved Digital Marketing Roadmap.

  • Serves as a thought leader in the online marketing space by researching and analyzing relevant market trends and makes recommendations to management to maintain market leadership position.
  • Monitors channel performance and identifies actions for continuous improvement in site content, navigation and organization.
  • Produces monthly and quarterly result reports, competitive analysis and recommendations for company website, online campaigns, social media channels.
  • Project manages all phases of digital channel development and implementation including creative, technical sourcing, development, implementation, and quality control.
  • Works with Marketing Specialists and Product Managers on product structure hierarchy and to ensure product line web pages are up to date and fresh to maintain market leadership position.
  • Manages the digital content calendar to grow presence on Social Media platforms. 
  • Manage intake of web update requests from stakeholders and marketing team.
  • Build web content and write concisely and effectively to create web experiences that are compelling, informative and user-friendly.
  • Manage on-page (SEO) optimizations (metadata, keyword usage and internal linking) and Conversion Rate Optimization (CRO).
  • Ability to maintain web development and QA/testing environment.
  • Ensure all Digital Marketing strategies provide a Return on Investment (ROI) and comply with legal/regulatory requirements.

    Required Qualifications:

  • Bachelor’s degree, 7-10+ years demonstrated experience in ecommerce, web management, strategy development and creative planning.
  • Demonstrated understanding of web usability and online marketing principles, including current trends in web design, and what will work with which audience segments.
  • Strong knowledge of HTML, CSS, JavaScript, Dreamweaver, and Content Management Systems.
  • Experience with Marketing Automation platforms such as Pardot, ExactTarget, Marketo etc…
  • Experience with Adobe Creative Suite. 
  • Ability to effectively manage projects, including establishing timeline, action items, budget needs and expected outcomes
  • Self-motivated, self-starter, able to work independently and as part of the team.
  • Good “people” skills and establishes strong working relationships internally and externally
  • Be able to demonstrate proficiency in Microsoft Word, Outlook, Access and Excel.
  • Preferred Qualifications:  

  • Video and audio editing software experienced preferred.

Why join us? G&W enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor

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